ABSTRACT

In comparision with similar cities, Samsun has appeared in a recession process over the last three decades. However it has been aimed to overcome this process through the capital policies over the urban space in the past decade. Besides the other changes in the built environmet, one of the main results of these capital policies is the shopping malls which the oldest one is established in 2007. In this article, it is pointed out the results of these spatial changes in terms of class by focusing on woman workers who are employed in these malls as saleswoman. In this framework, the semi-structured interviews were used to reveal the sociological features, working conditions and labour process of saleswomen. They were interviewed in their working places. The sample consisted of 60 saleswomen. It is understood that the saleswomen are generally young, educated ang single women. They are generally working temporarily, under the hidden underemployment conditions and at a minimum wage. And their bodily and emotional features have become the object of the intensive labour control strategies which increase the domination of capital