ABSTRACT

The distresses that unions have are predominantly tried to be explained with the negative developments of the outside environment, the unions lack of existence in an active and effective manner in such situations are being discussed in this context. In this study, autogenous reasons of unions not being sufficiently active are discussed in terms of public relations management and the subject is examined over solid examples. One of the most important elements for management of interaction between the unions and environment and providing the social support is public relations and this subject seem to be highly insufficient. Argumentative method is used in the theoretic part of the study and interview technique is used in the study. The study proposes that unions of workers and state officials are quite inefficient about public relations which is a very important factor in obtaining societal support